In November of 2011 the Board of Regents of the University System of Georgia created a system to determine whether any of the colleges or universities in the state should be recommended for the consolidation process.

Following a strict set of principles, the Board of Regents concluded that it would be fiscally beneficial to consolidate North Georgia College & State University and Gainesville State College. The process began in 2012, forming the new “University of North Georgia,” which has campuses in Dahlonega, Gainesville, Cumming and Watkinsville.

As part of the consolidation process, the new University had to be established as a separate and unique institution from the two it had been before. This not only required a new name, but a new logo, a new mascot, a new website, and so much more.

Morton Vardeman & Carlson was chosen to design the new logo, website and visual identity guide.

Building name recognition and an institutional brand is an intentional process in which the university invests financial and personnel resources.  Use of a consistent visual identity provides instant public recognition that an organization is part of the UNG community.

The brand and visual identity of University of North Georgia is the culmination of input from faculty, staff, students, alumni and community members.  Morton Vardeman & Carlson developed a comprehensive visual identity system that includes specific variations of a lettermark, wordmark, signature, symbol, seal, color palette, fonts, letterhead and web templates.