John Vardeman


John Vardeman is president and primary owner of Morton, Vardeman & Carlson.

Prior to his involvement in the advertising business, John was a reporter and editor for the Atlanta Journal-Constitution. His newspaper career in Atlanta included work as an editor on the National Desk, where he was part of the special Atlanta Journal-Constitution team covering the 1988 Democratic National Convention in Atlanta.

Since returning to his hometown of Gainesville in 1989, John has authored a book, “On Eagles Wings,” which chronicles a true story of child abuse, courage and perseverance in the inspirational founding of Eagle Ranch, a boys’ home in Chestnut Mountain, Georgia. John also worked personally with former U.S. President Gerald Ford and an editorial team with Reader’s Digest magazine in 1978 and 1979 on the writing of Ford’s memoirs, “A Time to Heal.”

In part due to John’s work with Eagle Ranch as well as other volunteer activities, John was named Hall County’s Young Man of the Year for 1995.

John has served as a trustee with the Leadership Georgia organization, which trains and builds a network of emerging young leaders from across the state for future leadership roles. John and his wife, Tracy, have been involved with Leadership Georgia since 1996 when they were part of the organization’s 25th anniversary year. They also have served together as program chairs.

In another state level position, John was appointed in 2000 to serve on the Georgia Workforce Development Board. John has been involved with the Gainesville Rotary Club as president as well as chairman of the Greater Hall County Chamber of Commerce. More recently, John has served as president of the Arts Council Board of Directors. He also is a senior adviser on the Greater Hall Chamber Executive Committee.