Patrick Ceska, Senior Account Executive with Morton Vardeman & Carlson, is providing significant support to the State Botanical Garden of Georgia creating videos for our social media, education, and fundraising campaigns. Most Georgians have never seen a Mountain Purple Pitcherplant or a Mountain Bog habitat as they are all critically endangered. These videos help our Science and Conservation team engage with our audiences in ways we cannot do with PowerPoints and articles.
These videos are connecting with the hearts of our audiences, helping them see and value plants, and further, moving them to want to do something on behalf of these endangered species. Patrick not only records quality video, he helps direct the content, style, and flavor, all while understanding our work, our programs, our core conservation values, and our sincere need to encourage people to care about plants and wildlife in Georgia.