Morton Vardeman & Carlson was excited to work with the leadership of the new consolidated institution to develop and design the University of North Georgia visual identity system. The signature, pictured here, consists of the main lettermark and wordmark.


The elements of the visual identity system include: the UNG lettermark, the University of North Georgia wordmark, the university signature (a combination of the lettermark and wordmark), the steeple symbol that includes a mark evoking the region’s mountains and water, academic college signatures, the university color palette, and typefaces. In contrast to traditional logos, this program provides flexibility within a uniform system of marks.