Opportunity
Specialty Orthopaedics came to MVC in need of a brand relaunch. They knew their brand image and perception were lacking, causing confusion for their customers. How they serve their patients is different from other clinics and was not being represented. Together, we identified several channels that were imperative in moving the brand reboot out, including a lobby refresh, social media and print advertising.
Solution
By tying together meaningful messages and engaging visuals, we established a campaign that embodies the true brand of Specialty Orthopaedics. Several branded micro campaigns were introduced that included relatable stories and activities tied to the specialized service offered by the practice.
SOCIAL MEDIA Campaign
6 Month Campaign Results
Views
Views from non-followers
Link clicks
Reach up 272%
Content interactions up 33%
Views
Views from non-followers
Link clicks
Reach up 272%
Content interactions up 33%
“We’ve partnered with MVC for nearly two years to handle our social media, and they’ve been fantastic to work with. They helped us refresh our branding and build up brand awareness. The ad campaigns do a great job of keeping us in front of potential patients, which has brought in steady conversions and boosted our organic search. It’s been a great experience working with them!”
– Jennifer Gibbs
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Morton, Vardeman & Carlson is a 50-year-old agency with a start-up attitude. Our goal is to be a destination agency for our clients, team members, and partners by cultivating authentic relationships and adding long-term value to everyone we work with.