growth-oriented

brand building

Creating a brand fingerprint that drives true connection.

With a true and tight brand, everything related to marketing is easier, accurate, and more effective. Your brand is the foundation of everything you do, and it influences how everyone, both internally and externally, views your organization. Developing a strong brand combined with an effective ongoing marketing strategy will showcase your company and build trust with your audiences.

looking for an example?

Check out some of our branding case studies.

Our Process

MVC conducts a comprehensive assessment of where your current brand stands, how you are using it internally to shape company culture, and how it is being represented to your customer base and potential audience. Once we have established what is working and what can work harder, we create a roadmap to achieve a brand that is true to your company and its offerings.

We provide three-tiered branding services, from helping you develop brand consistency to executing a complete business makeover. No matter your branding needs, MVC can help you define your culture internally and market your true brand to the world.

Level 1

Using your existing logo and any additional brand information you can provide, we will create a technical brand document that better defines how your logo, colors and fonts should be used throughout your marketing channels.

What’s included?

  • Brand One Sheet

Level 2

Say hello to a fresh new look with a compelling, custom-designed logo! We will help you explore new branding options, including logo, colors and fonts, that better capture your organization and the value you provide your audience.

As part of this process, we will provide digital access to several formats of your new logo and a technical brand document that defines how these new branding guidelines should be used throughout your organization.

What’s included?

  • Logo Development
  • All Logo Formats
  • Brand One Sheet

Level 3

Step One: Brand Audit
We start by evaluating your current brand – analyzing what it does best and identifying what could be better.

Step Two: Interview
We conduct interviews to understand your company’s journey and future vision, defining who you are today and who you want to become.

Step Three: True Blueprint
We gather, organize, and document this information to build a strategic blueprint for your brand and company moving forward.

Step Four: The Reveal
We bring the strategy to life, creating examples of new brand imagery and messaging that will work through your future communications.

What’s included?

  • Logo Development
  • All Logo Formats
  • Brand One Sheet
  • Website Homepage Example
  • Social Media Example
  • Business Card Example
  • Digital Ad Example

branding

design

marketing

like what you see?

Morton, Vardeman & Carlson is a 50-year-old agency with a start-up attitude. Our goal is to be a destination agency for our clients, team members, and partners by cultivating authentic relationships and adding long-term value to everyone we work with.

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