Challenge
For Peach State Bank, a locally owned and operated bank in North Georgia, clients are much more than just numbers in a ledger. Peach State prioritizes its customer service above all else, ensuring that everyone who walks through their doors is treated like family. That’s why every year they publish an Annual Report that goes beyond their fiscal returns. Peach State Bank’s Annual Report is a collage of friends, local businesses, and stories that highlights their role in the community while staying true and consistent with their voice and mission.
Solution
MVC worked side by side with Peach State Bank to assemble the Annual Report. Our team conducted interviews, wrote stories, designed and created layouts, coordinated with the publisher. In addition, we created a social media and email campaign supporting the report using content to maximize the Annual Report’s marketing momentum. We work hard so that our client’s message is delivered, loud and clear.
BEYOND THE PAGES
Our digital strategy focused on highlighting the report’s customer features and repurposing them into compelling content for email newsletters and a comprehensive social media campaign. This led to increased open and click-through rates for emails and higher engagement on social media, ultimately boosting website traffic to the Annual Report.
2024 Annual report CUSTomer feature Email campaign Stats
Open Rate
Clicks per Blast
2024 Annual report CUSTomer feature Email campaign Stats
Open Rate
Clicks per Blast
“I’ve always heard that half of advertising works and the other half is wasted. Well, the half that works for Peach State Bank & Trust is Morton Vardeman & Carlson. They have been a strategic partner in successfully building our bank’s market share and asset size through their brand expertise and strategies.”
Ron Quinn
President and CEO of Peach State Bank & Trust
PEACH STATE BANK,
EST. 2005
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Morton, Vardeman & Carlson is a 50-year-old agency with a start-up attitude. Our goal is to be a destination agency for our clients, team members, and partners by cultivating authentic relationships and adding long-term value to everyone we work with.