explore
industry insights
branding
Why Is Brand Marketing Important?
Every house has a mailbox. Most mailboxes look the same, depending on the neighborhood, some made of brick, some of wood, with different color boxes made of metal for all the inevitable junk mail to be stored temporarily.
In one case, there was a mailbox that was different.
The owner of this mailbox began over time, planting a lush garden around it with a variety of plants, flowers, and ground cover. So much so, it was no longer just a mailbox, but a focal point of everyone who passed.
read more
web design
Design & Website Development That Sets You Apart
Your website is often the first place a prospective client meets your business. Sometimes, it’s the only place. So the question is: is it making the right impression—or quietly sending people to your competition?
Does it reflect the quality of your work, the expertise of your team, and the level of service you’re known for? Can people actually find it when they’re searching for what you offer?
read more
social media
Don’t Let Your Social Media Go Sideways: 7 Social Media Marketing Mistakes Small Businesses Make
Social media is constantly evolving. Platforms change, algorithms shift, new features are introduced, and audience behavior changes. What worked six months ago may not work today.
But while the tools and trends may change, some things remain the same: consistency, strategy, authentic content, understanding your audience, and building relationships.
At Morton Vardeman & Carlson, we make it a priority to stay in the know. Our team attends SecondWind webinars, reads Hootsuite blogs and industry updates, and follows other trusted industry resources. We keep up with the latest tools, features, trends, and platform changes so we can make the most of every opportunity for our clients.
read more
seo
Google Marketing Live 2026: What Google’s AI Future Means for SEO & Google Ads
In May, I had the opportunity to attend Google Marketing Live, Google’s annual event showcasing the latest developments in search, advertising, artificial intelligence, and digital marketing technology. As the lead Digital Marketing Specialist at Morton Vardeman & Carlson, I’m always looking for ways to stay ahead of industry changes so we can better serve our clients and help them stay competitive online.
This year’s event focused heavily on the continued integration of AI into Google Search, Google Ads, and Google’s broader marketing ecosystem. While many businesses have questions about how AI will impact their online visibility, one message was clear to me throughout the event:
read more
branding
Why Is Brand Marketing Important?
Every house has a mailbox. Most mailboxes look the same, depending on the neighborhood, some made of brick, some of wood, with different color boxes made of metal for all the inevitable junk mail to be stored temporarily.
In one case, there was a mailbox that was different.
The owner of this mailbox began over time, planting a lush garden around it with a variety of plants, flowers, and ground cover. So much so, it was no longer just a mailbox, but a focal point of everyone who passed.
read more
web design
Design & Website Development That Sets You Apart
Your website is often the first place a prospective client meets your business. Sometimes, it’s the only place. So the question is: is it making the right impression—or quietly sending people to your competition?
Does it reflect the quality of your work, the expertise of your team, and the level of service you’re known for? Can people actually find it when they’re searching for what you offer?
read more
social media
Don’t Let Your Social Media Go Sideways: 7 Social Media Marketing Mistakes Small Businesses Make
Social media is constantly evolving. Platforms change, algorithms shift, new features are introduced, and audience behavior changes. What worked six months ago may not work today.
But while the tools and trends may change, some things remain the same: consistency, strategy, authentic content, understanding your audience, and building relationships.
At Morton Vardeman & Carlson, we make it a priority to stay in the know. Our team attends SecondWind webinars, reads Hootsuite blogs and industry updates, and follows other trusted industry resources. We keep up with the latest tools, features, trends, and platform changes so we can make the most of every opportunity for our clients.
read more
seo
Google Marketing Live 2026: What Google’s AI Future Means for SEO & Google Ads
In May, I had the opportunity to attend Google Marketing Live, Google’s annual event showcasing the latest developments in search, advertising, artificial intelligence, and digital marketing technology. As the lead Digital Marketing Specialist at Morton Vardeman & Carlson, I’m always looking for ways to stay ahead of industry changes so we can better serve our clients and help them stay competitive online.
This year’s event focused heavily on the continued integration of AI into Google Search, Google Ads, and Google’s broader marketing ecosystem. While many businesses have questions about how AI will impact their online visibility, one message was clear to me throughout the event:
read more